After recording two albums in the United States in the 70s that both flopped, singer-songwriter, Sixto Rodriguez, a native of Detroit, disappeared from the music scene in America and resurfaced in South Africa. The documentary Searching for Sugar Man covers the career of Detroit singer-songwriter Rodriguez from his humble beginnings to South African success.
A bootleg recording of his album “Cold Fact” made its way to South Africa in the early 70s, where Afrikaners facing Apartheid took to it, making Rodriguez a star, although he didn’t know it. Rumors spread that he killed himself, the most popular being that he set himself on fire on stage after singing the lines, “But thanks for your time/then you can thank me for mine/and after that’s said/forget it.” In the documentary Searching for Sugar Man fans of Rodriguez refuse to forget it, picking up where the suicide rumors left off.
The documentary starts with Rodriguez going back to work in Detroit, renovating homes and buildings, oblivious to the fact that his music has reached South Africa and struck a chord with Afrikaners, influencing the Anti-Apartheid movement. His records were immediately banned by the South African government, but that just made him even more popular.
Rodriguez’s music reflects on his life in Detroit from an outsider’s perspective. He said of his music back then, “As far as my work from Detroit comparing to the South African Apartheid, the similarities echo. The placards of the 1970s in the United States read things like: ‘We Want Jobs’ and ‘Stop the War’ – I was looking at the music from a working class perspective that was relevant, as it turns out, to the kids in South Africa.”
Eerily, these themes still relate to Detroit, and America, with the recession, wars, and Occupy Movements. His lyrics in “The Establishment Blues” could be applied to today. ”Gun sales are soaring/housewives find life boring /Divorce the only answer/ smoking causes cancer/This system’s gonna fall soon/to an angry young tune/And that’s a concrete cold fact.”